Japan’s annual photography convention sees all of the big players in the photography market under the huge roof of the Pacifico Convention Centre in Yokohama, just south of Tokyo. Obviously the reason I’m here is because Fujifilm have once again put on an amazing stand, showing off all aspects of the business. In 2014, we took a bit of a gamble by placing four European photographers on a stage and asked them to tell the Japanese public what they did. The talks were in English and then translated into Japanese by the lovely Hiroe Kubuki from Fujifilm Tokyo. This meant that the photographers were not able to talk as freely and as flowingly as they would normally like and we were not sure how the crowds at CP+, which is a very Japanese show, would take to this. It turns out they took to it incredibly well. Large crowds, lots of questions at the end, laughs at the jokes throughout, and rapturous applause at the end helped us see that the gamble paid off. Fast forward twelve months and we’ve done it again…….