Open Mike: Why I Chose Fuji | Mike Johnston

By | June 1, 2015

In the Comments a few days ago, Tim Bray asked:

I read most of your stuff but don’t recall ever seeing a piece about why, among all the different sizes and shapes and provenances of cameras that pass through your hands, you adopted the Fujifilm, in an era when there are so many alternatives, all good. If you didn’t write such a thing, perhaps you should.

The first thing to say is that I don’t really think it’s important what I choose. It’s common on the Internet for people to make a big deal when they switch systems, as though their allegiance was somehow globally important. As a reviewer, I don’t care what you use and I don’t think you should really care what I use—the point is for each of us to use what suits our own taste and what’s best for our own work. Naturally we like what we use…that’s why we chose it; and sometimes that extends to results that are distinctive. So when we see other people using the same equipment, we might tend to like their results a little more. In that way, say, large-format photographers might prefer looking at other large-format work, and so on like that…….

Leave a Reply

Your email address will not be published. Required fields are marked *