The Death of Kaizen? A Change in Fujifilm's Update Strategy | Henry Smiths

By | March 24, 2015

It’s hard to remember now, but was actually back in September of 2010, that Fujifilm, abandoned the hybrid Fujifilm imager/Nikon Body template that it had been following since the early 2000’s, and introduced a new and intriguing digital camera that hearkened back to rangefinder cameras of the past.  This camera, known as the X 100, was introduced as a premium product for the discerning photographer. It was a beautiful camera, and its design evoked an emotional response from older photographers, who could recall an earlier age when camera settings were set by turning dials, and aperture rings.   It featured, a fast , sharp fixed focus lens, and an excellent imager.   It had the effect of reducing photography,which had been increasingly complicated by burgeoning technology, back to its essence. But it was a deeply flawed product at its introduction……..

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