As the head of design for the Fujifilm X-series we have a lot to thank Masasumi Imai for.
He’s overseen the design development of all models including the original X100, the X-E2 and, his own personal favourite, the X-T1. During the very busy photokina 2014 show we were able to grab 15 minutes with Imai-san to ask him about his inspiration, the current range and what we can hope to see in the future.
On a day-to-day basis what does your job involve?
Every day I think about design. I am in charge of the exterior design team, comprising five product designers and three GUI designers.
When an X-series camera is designed, what comes first, the interior design or the exterior?
Normally, designers will start by sketching the design of a camera, but Fujifilm is completely different to other companies. All three teams will meet; the brand team, the design team and the development team and all aspects of the camera are discussed all the way through the process. All aspects of the camera complement each other……..